Help me understand the business behind the project.

Start with what someone should know before researching the business.

Add a phone number, an email address, or both.

Share anything useful. It is completely fine if the answer is “nothing yet.”

Write as if you were explaining it to a thoughtful new customer.

Think about what is meaningfully different and what customers mention most.

This helps the finished experience feel like the real people behind the business.

Existing visual choices are helpful, but descriptive words work just as well.

Describe the friction today and the result that would feel meaningful.

Add anything that did not fit naturally in the earlier questions.